We use functionality cookies to recognise you when you return to our website so that we can personalise content.
Google Analytics; Amplitude; Segment
Social Media plugins
Social media sites such as Facebook and Pinterest, serve cookies in order to be able to share and discuss our products on social networks.
Peerius enables us provide the most relevant product recommendations to you based on the products you have previously viewed or purchased and the categories in which you have previously expressed an interest.
We work with Google Optimise to test and find the optimal content and experience for our users by identifying which experiences visitors to our site have seen so that we can ensure we provide with the same experience again should they return to our site.
Crazy Egg's Analysis Service is used to obtain insights on how our users are interacting with our site. Through Crazy Egg's heat map and scroll map reports we get an understanding of how visitors engage with our website.
We use FullStory to collect meaningful insight into our users' experience and identify usability problems by allowing us to access playbacks of user sessions and to maintain a coherent scope for a user session across multiple pages on our websites.
We use Ometria to optimise and deliver our email marketing and to produce anonymised or anonymised and aggregated statistical reports and research.
Post Affiliate Pro
Post Affiliate Pro tracks which affiliates are sending us traffic, which we use to identify and reward affiliates with the correct amount of commission.
We use Branch to identify users between the LoveKnitting/LoveCrochet websites and mobile applications, which in turn helps us understand how different marketing channels perform across multiple devices.
We work with Criteo to display our banner advertising on other websites which are selected according to pages viewed on our website - this helps us to monitor and improve the effectiveness of our banner advertising and to refine the targeting of these campaigns so that we are displaying the most relevant content for each individual.
Google Adwords; Avocet; Bing; Criteo; Double Click; Facebook; Pinterest
We use Google Adwords, Avocet, Bing, Double Click, Facebook and Pinterest to track our own paid advertising activity in order to determine where our ads will be most effective online.