Brioche stitch is a fun and simple stitch. It is warm and lofty, as well as fashionable.
This cowl is worked flat and then seamed asymmetrically. It is worn with the seam to one side, with the top edge folded down toward the outside.
This design is best worked using a luxury yarn that has good drape. If you haven't tried Audrey Hepburn from Yarn Love, you should.